Business development manager
The 'business development' job title can mean various things. Some organizations refer to sales and account management jobs as 'business development', in which case refer to the account manager job description below. The business development job description - and especially the extent of strategic and authority responsibility - depends on whom the role reports to, and the scale of and complexity of the 'business' (markets, products/services, territory, etc) to be developed. This is an example of typical responsibilities of a senior business development role, or business development director:
Market and technology research
Formulation of strategy
Distribution channel analysis and development
New product development planning and management
Technology transfer, licensing, partnerships assessment and development
Marketing and advertising and promotion planning
Sales organisation planning and development
Import/export development
Business planning
Launch and implementation
If the business development job has direct-reporting staff then the above would tend to be managed via others, and the role would include people-management, recruitment, motivation, training and development staffing responsibilities
Appropriate Administration, budgeting, monitoring, reporting, communication and liaison.
Health and safety adherence
Self-development and continuing personal development
(If formal director) Execute the responsibilities of a company director according to lawful and ethical standards, as referenced in ... (whatever director policy and standards document you might use)
Account manager/sales person- typical job description duties
The account manager or sales-person job has many variations. These are the typical responsibilities of a modern office-based or field-based salesperson. This list is probably too long for a normal job description - it includes similar variations of individual responsibilities which you can select as appropriate.
Plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sales - especially managing personal time and productivity.
Plan and manage personal business portfolio/territory/business according to an agreed market development strategy.
Manage product/service mix, pricing and margins according to agreed aims.
Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimise quality of service, business growth, and customer and satisfaction.
Use customer and prospect contact activities tools and systems, and update relevant information held in these systems.
Plan/carry out/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities, eg., product launches, promotions, advertising, exhibitions and telemarketing.
Respond to and follow up sales enquiries using appropriate methods.
Monitor and report on market and competitor activities and provide relevant reports and information.
Record, analyse, report and administer according to systems and requirements.
Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
Attend training and to develop relevant knowledge, techniques and skills.
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